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This web site durhamid.com has the following on the site, "Is the Research Triangles newest downtown address for innovation." We noticed that the website also said " Developed by Longfellow Real Estate Partners, in collaboration with Duke University and Measurement Incorporated, Durham." It also said " Is 17 million sf of flexible workspaces, cutting-edge lab space, and mixed-use opportunities all master-planned to fit the 24-hour life of a thriving creative class while blending an industrious history with Durhams vibrant new startup culture. Longfellow Real Estate Partners, LLC." The header had research as the highest ranking optimized keyword. It is followed by triangle, durham, and nc which isn't as ranked as highly as research. The next words durhamid.com used was north carolina. labs was included but might not be seen by web engines.